Job Description

Title

 Senior Digital Marketing Specialist

Department

 Business Development

Reports to

 VP Business Development

 

SEE YOUR CAREER THROUGH A NEW LENS WITH RPO!

RPO is a global leader in precision optics, optical components, and optical assemblies. We specialize in a full spectrum of products & services including – Design and Engineering, Systems Integration, Lens Assembly, Visible and Infrared Components, Glass and Plastic Molded Aspheres, and Thin Film Coating. RPO offers exciting career paths and works on market-leading programs. See below one of many career opportunities to join the RPO team!

 

Job Summary:

The Senior Digital Marketing Specialist is responsible for driving and executing the company’s creative and marketing strategy across both internal and external platforms. This multi-faceted role blends graphic design, brand development, digital marketing, and strategic content creation. As a team of one, this position serves as both the hands-on designer and the strategic voice behind RPO’s brand presence — overseeing visual identity, outbound marketing, e-commerce support, internal communications, and website experience. The role works closely with leadership and cross-functional teams to ensure cohesive messaging, brand consistency, and mission-aligned marketing support.

 

You Will:

Creative & Brand Leadership
• Develop and execute branded creative content including brochures, sales collateral, packaging, and trade show materials.
• Serve as the visual brand steward across all media — digital, print, and internal channels.
• Lead the development and design of RPO’s internal publications, signage, and recruitment campaigns.

Digital & Web Management
 • Manage RPO’s website design, layout, and content updates (HTML/CSS proficiency preferred)
 • Ensure alignment between web presence, marketing strategy, and user experience.
 • Support RPO’s growing e-commerce platform with graphic, content, and campaign direction.

• Monitor and analyze website traffic, conversion rates and bounce rates using CRM analytic tools to identify growth opportunities.

• Stay informed on the latest trends and innovations in digital marketing technologies, web design tools, and analytics platforms to ensure best-in-class strategies and performance.

Outbound Marketing & Social Media
 • Build, write, and design outbound marketing campaigns, social media content, and blog posts.
 • Execute direct marketing and lead-generation strategies in collaboration with Business Development and Sales.
 • Analyze content performance to refine messaging and engagement efforts.

Trade Show & Event Support
 • Lead the visual and logistical execution of trade shows and special events, including booth design, signage, and follow-up campaigns.
 • Coordinate with Business Development and executive staff to ensure high-value presence at strategic events.

Cross-Functional (internal) Collaboration
 • Act as the point person for internal communication initiatives, including employee announcements and newsletters.
 • Collaborate with technical, sales, and HR teams to support recruitment, product marketing, events, and strategic initiatives.

 

You Have:
 • Bachelor’s degree in graphic design, marketing, communications, or related field.
 • 7–10 years of relevant experience preferred; exceptional portfolios will be considered in lieu of time-in-role.
 • Proficiency in Adobe Creative Suite. (Photoshop, Illustrator, InDesign)
 • Experience with HTML/CSS and website content management tools. (e.g., WordPress)
 • Familiarity with marketing automation platforms. (e.g., HubSpot, Mailchimp)
 • Strong visual design, copywriting, and editorial skills.
 • Demonstrated ability to manage multiple projects with minimal supervision.
 • Strong interpersonal communication skills and the ability to work across departments
 • Prior experience supporting marketing for manufacturing, defense, or technology organizations preferred.

• Experience with tradeshow and event planning & logistics.
• Strong project management skills, including the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.

 

You Are:

• Results-Oriented:  Motivated, hard-working and ready to level up.
• Curious: You never stop learning and have an insatiable desire to gain new skills and knowledge.
• Process Oriented: Well organized, demonstrating attention to detail.
• Analytical: Possess a  “If there’s a problem, I’ll find a solution” attitude.
• Accountable: Demanding the highest quality from yourself and team members.
• Detail-Oriented: Have excellent time management and organizational skills.
• A Team Player: Reliable, collaborative, flexible with a positive ‘get things done’ attitude.
• A U.S. Person: Compliant with ITAR, EAR and other laws and regulations as defined: “U.S. citizens, lawful permanent residents ("Green Card" holders), persons granted refugee status or asylum status in the United States, or temporary residents granted amnesty.”

 

You Will Enjoy:

• Growth: The opportunity to learn and advance your career, internal training and advancement opportunities, Tuition Reimbursement Program.
• Wealth: Competitive compensation package linked to your experience and performance, a 401(k) with company match, company contributions to medical savings plans.
• Wellness: Health, Dental, Vision Insurance. Company provided Life Insurance and Disability Insurance.
• Balance: 11 paid holidays, generous paid vacation and sick time
• Culture: an energetic, value-driven team where you will experience the reward of meaningful work!

 

 

Environment & Physical Demands:

• Professional office environment with routine use of standard office equipment such as computers, phones, copiers, filing cabinets and fax machine; noise level typical of a standard office environment
• Prolonged sitting, computer and telephone use, as well as standing, filing, bending, reaching and lifting and carrying up to 25 pounds
• Exposure to manufacturing plant floor requiring the use of personal protective equipment (ear plugs, safety glasses, etc.)
• Occasional travel required for customer and program meetings/coordination.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.  

 

Disclaimer:

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

 

Rochester Precision Optics is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people.

EOE/AA/Minority/Female/Disability/Veteran

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States, and to complete the required employment eligibility verification form upon hire.

 

This role will be performed onsite at our Rochester, NY facility.
Monday - Friday 7:00am - 3:30pm

Compensation details: 70000-90000 Yearly Salary

PId8cb8b98258a-30492-38406968

Job Tags

Permanent employment, Temporary work, Work at office, Flexible hours, Monday to Friday,

Similar Jobs